MLM Recruiting, What Is Effective Positioning?

Before we chat about that, we want to understand our single, most crucial
Role as a home run enterprise owner.

What's the single most critical function of your business?

Many would call it sales, I call it marketing ( this all returns to the whole
Push VS pull scenario I discussed in a prior article. Marketing, without doubt,
Is the most important thing you can and is going to be doing for your business.

That's what feeds you. It's what keeps the lights on and pays the rent. You can
Have a superb product, fantastic shopper service, an upline that picks up their
phonephone and responds to your needs, etc, BUT without effective selling in place
the rest is nonessential.

Yes, it's needless. If you're not moving your products why would one need
All that other stuff?

One of the strangest phenomenons that I witness is some of the very first actions
That home enterprise owners take when they "get into business".

You know the list,you've seen it ( and perhaps you've even done a few of these
Yourself over time. )

one. They buy hundreds or maybe thousands of business cards.

2. They purchase a ton of product inventory.

three. Do not forget the inspirational tools, product handouts, audios, promoting cd's
And all of the other "must have " items to grow a business.

There's a ton of other items too, but this is a good starting point.

What's the only thing that should be top of mind and FIRST concern for a new
( or maybe seasoned ) home based business owner?

How about the way to use marketing pieces and how to deliver messages which will
Bring prospects to you like a commercial grade, five ton magnet?

Yes, the most significant TOOL a home based enterprise owner can ever learn to
Use is HOW TO BE A BETTER MARKETER.

When folks think about being an entrepreneur most do not think about becoming
A marketer - that's what YOU ARE.

And, it's not such a bad thing. Be happy with it.

As a marketer, you learn the art and science of having prospects approach you
And not the other way around - this is the key to growing a giant organization.

Marketers move products and sell a lot of them. If you don't, you do not get
Paid. Your folks doesn't eat. And all of those dreams you had about the
Fancy house, and the sports auto remain, well, just a dream.

One ( of many that I should discuss in the future writings ) important piece of mastering that
Piece of the puzzle is to grasp, implement and master the talent of...

POSITIONING.

Positioning yourself in all facets of your marketing. Whether you are dropping post
Cards, handing out business cards, setting up information capture pages ( capture pages ),
for example. - this is one idea that becoming actually profecient at isn't optional.

This is how massive affiliations are built. This is how huge firms get massive and
Stay giant. This is how leaders get up on stage each week and watch their downline
Grow by a large amount of reps - in around an hour or two.

This is how you're going to grow a huge downline too.

With all parts of your marketing there are three critical, yet basic
Rules to live by :

one. Always lead with the product ( there is always a better paying opportunity out
There - I promise you. By doing this your retention rates will be higher too.
We'll chat about this in the future notes.

2. Always position yourself. Make them ( your prosepcts ) see and feel your
enthusiasm and let them understand why you are the expert and the reason why they should
Go to you to buy your products.

three. Your promoting pieces should be trackable - you ought to be able to see how well
( or not so good ) your promoting is performing. You want to ultimately know what's
Giving you the greatest return on the marketing dollars that you're using ( so that you can do more of it )
And what facets of your selling are costing you money ( so that you can do less of it or even eliminate those performing poorly ).

Bottom line :

To grow a business and do so in a big way, it has nothing to do with chasing others,
Driving all over town and MICROMANAGING your business.

It has EVERYHING to do with putting the numbers of success in your favour.
the only possible way you can do that's by having large numbers of folk that
Are approaching you daily and weekly and asking you for more information.

That, my pal, is effective positioning.

irrespective of what you are promoting, how great your products, how long
Your company has been around and whether they are private or public,
Having others approaching you is how you build a huge organization.

Case in point...

This same article is going out to more than thirty thousand home based business
Owners just like you from many different nations and I promise you
That I didn't chase one single person to be on this list.

just a thought but have you started building your list yet? This is an entire
Different subject for another day, but it is's definately something that should be adding
To your list of tasks of things to be done.





The next time you're creating a capture page, making a business card, working on a postcard, or any other type of marketing material - think about how you position yourself.